- 01
Listen
Understand the company, technology, objectives, current position and the people behind it.
- 02
Evaluate
Assess the U.S. opportunity, barriers and commercial fit, and whether USARunway has the expertise, capabilities and network to create meaningful value.
- 03
Build
Develop the U.S. pathway: strategy, priority markets, target customers and partners, deliverables and timeline.
- 04
Prepare
Strengthen positioning, messaging, materials and leadership readiness for the U.S. market and key meetings.
- 05
Execute
Activate the strategy through targeted outreach, qualified introductions, meetings, U.S.-based representation, coordination and disciplined follow-through.
We move forward only when we believe we can create meaningful value. Our process begins with internal due diligence. If we do not believe our expertise, capabilities and network can meaningfully support the opportunity, we say so.